So you Wanna be the Master of Pokémon?

Since Ash’s Alola League victory in the Pokémon Sun and Moon series, many have wondered whether Ash’s twenty-year journey has come to an end. Recently, major news publications such as CNN, BBC, and USA Today reported on Ash’s historic win, all referring to him as a Pokémon Master, the title that he’s aimed for since … Read more

Showdown Special: Sword VS Shield

25 days until Pokémon Sword & Shield release! This is the big one… Our Starter Showdown Redux series hasn’t concluded yet (we know, it’s been a while) but we’re happy to bring the next instalment in our Showdown series! As part of The Path to Sword & Shield (our site-wide countdown to Pokémon Sword & … Read more

Pokémon Center London: Day One

Anyone following Pokémon news on social media can be left in little doubt as to the biggest story of the day on Friday 18 October. To coincide with the release of Pokémon Sword and Shield versions for the Nintendo Switch, the Pokémon Company opened the doors of the one month-only Pokémon Center London at the … Read more

Lorekeeper Lite: What Kind of Tea is in Polteageist’s Pot?

27 days until Pokémon Sword & Shield release! Welcome to Lorekeeper Lite! This intermittent companion series to the Lorekeeper’s Logs hopes to answer the questions no one asked, but everyone wanted answered, those burning questions on everyone’s minds… In the Lorekeeper’s Logs, nothing is more important than the diligent understanding of the sometimes confusing world … Read more

Galar, the Industrial Revolution and the Philosophy of Pokémon

28 days until Pokémon Sword & Shield release! Now there’s a pretentious title if ever I wrote one. It’s no secret that the British Industrial Revolution was part of the inspiration for at least some of the Pokémon, locations and themes of the upcoming games.  Galarian Weezing’s design is a clear reference to both the … Read more

The Galar Starters: What We Know So Far

29 days until Pokémon Sword & Shield release! Our Pokémon Sword & Shield journey into Galar starts on November 15th, but how will it start? Likely, you’ll meet a local professor in a new-to-you region. After what feels like endless dialogue with a parent–historically your mother–you’ll arrive at the starting line for all Pokémon trainers: … Read more