Through the Years: Pikachu & the Macy’s Thanksgiving Day Parade

Today marks Pikachu’s 17th consecutive appearance in the annual Macy’s Thanksgiving Day Parade! And although seventeen isn’t an especially exciting or important number, I thought we could take a look back at the parade and Pikachu’s multiple appearances! also because #newsdrought

The Parade: A Brief History

The roarin’ twenties were a rather glamorous time in America’s history: flappers were a plenty, speakeasies were open for business, and Macy’s was beginning to become the house hold name it is today with all time high profits. It was 1924 when Macy’s president Herbert Straus realized how big the department store had become, and how it deserved an even larger event to celebrate it. You see, at this point, Macy’s had officially taken over an entire New York City block becoming the biggest store in the world, so Straus’ promise of a “holiday event like nothing the city had seen before” didn’t seem that Farfetch’d. Planned and executed only two weeks before the holiday, the first ever Macy’s Thanksgiving Day Parade was born! Over the years the parade has evolved and undergone several changes: TV gained interest, broadcasting the annual celebration to millions every year, and massive character balloons slowly became the focus. Watch it or not, you can’t deny the parade has become an American institution and tradition; and reaching close to it’s 100th anniversary, it doesn’t look like it’ll be stopping anytime soon. Fast forward to 2001, and we see Pikachu’s first appearance in the parade…

Flying Pikachu, 2001-2005

Fresh off the “Pokémania” craze of thd late 90’s and early 2000’s, Pikachu made it’s debut at Macy’s 75th Annual Thanksgiving Day Parade! Preceded by a Pokémon themed Volkswagen Beetle, the balloon’s design had the TV audience more in mind with it’s belly down and friendly face shooting straight to the city’s horizon. In the balloon’s first year, due to Pokémon’s crazy popularity, Pikachu had the honor of having a walk-around style mascot costume appearance on the 75th Parade SuperStars float – one usually reserved to showcase characters and properties from retired balloons of parade’s past. The Pokémon themed VW Bug was moved to follow the Flying Pikachu balloon from 2002-2004 until it’s sudden disappearance in 2005 to make room for…

Pikachu & the Pokéball, 2006-2013

Come 2006 a new design of the Pikachu balloon was unveiled! This new balloon featured a more spectator-friendly design (with it facing slightly downwards in a more bipedal position) with light-up cheeks, and an additional Pokéball balloon. Although the Pokéball almost always came before Pikachu, this era had the most “variations” among the three: To celebrate 10 consecutive years in the parade and the upcoming release of Pokémon Black & White in 2010, floats carrying larger-than-life size statues of game mascots Zekrom and Reshiram guided the main balloons along the parade route. And although it’s more of a mistake, Pikachu’s ears weren’t inflated properly in 2012, causing it’s ears to be deflated for most of the parade.

Holiday Pikachu, 2014-Present

Inspired by the facelift Generation VI gave to the main series games, the balloon got another re-design in 2014 bringing Pikachu to its current iteration. This new balloon features a much more cartoon-y style, and is explicitly holiday with its scarf and little Pikachu snowman in hand. With 17 consecutive parades under its belt Pikachu rounds out the the top 5 most appearances by a single balloon character in the last 40 years of the parade – only behind much older brand and character juggernauts like Ronald McDonald (McDonalds), Snoopy (Peanuts), Big Bird (Sesame Street), and Spider-Man (Marvel).

As time has gone on I’m admittedly less and less interested in the parade; What started as me watching godzilla-size versions of all my favorite characters fly by on TV as my parents prepared a turkey turned into the parade passively being on in the background as I checked social media on my phone. Nowadays I tend to just specifically look up the Pikachu balloon up every year to keep my nostalgia in check. Either way, I see our favorite yellow mascot being a parade regular for the past two decades (and the changes it’s undergone) as a testament of Pokémon’s permanent stamp on the past, it’s current influence, and it’s continued evolution as a brand that will forever withstand the test of time.

Anybody else have memories of watching the parade? Which iteration of the balloon is your favorite?

Supporters

Help support our work by becoming a Patron on Patreon! Swadloon Platoon members and above will be added to our site supporters list!

710 thoughts on “Through the Years: Pikachu & the Macy’s Thanksgiving Day Parade”

  1. I’m hoping sometime in the near future, we get some sort of event, whether mystery gift, code, or even in-game encounter of the shiny US/UM mascots, Solgaleo and lunala. I really want a blood-moon Lunala and since it’s still shiny locked apparently, it really stinks. Surely their shiny forms will become available somewhat sometime in the future, right? There wouldn’t be a purpose for them to have shinies if they couldn’t be obtainable, right?

    Reply
    • I believe there was an interview with a director about the mascots being locked since gen 5. They said they wanted people to focus on the “wow factor” behind seeing a legend, rather than trying to get a shiny version of it. But I’m sure eventually they’ll do something in a later game akin to ORAS and USUM where we can encounter past legends that aren’t shiny locked

      Reply
      • i mean since we already saw them from S/M, wouldn’t it make sense they’d release them now since we already seen them and the new wow factor would be shiny forms of them?

        Reply
        • I’ve come to realize I shouldn’t try to see through GameFreak logic. What you’re saying does make sense, so I have no idea why things are how they are.

          Reply
  2. Is finding a Mareanie with its HA just as common as finding one in general or no? I caught two of them and one has merciless and the other has limber but id assume that regenerator is the ability to go with

    Reply
  3. And my RU rating hit 1.1k I’m officially done…
    If anyone needs me I’m gonna drop my rock collection on my face until I feel nothing at all

    Reply
  4. You know, since mega stones returned in G7, it’s a bit weird to think that both Megas and Z-Crystals will consistently return throughout the generations.

    Reply
    • I feel they will update crystals for new pokes.. but worried no new megas.. minus occasional legend.
      But the wrist ring will stay

      Reply
  5. Wow Guzma kind of gave me a run for my money in my first battle with him this time around. His Golisopod was tough in SM, but he really brought his A game. I’ve gotta do a lot of training with my Pokemon if we’re gonna stand a chance at standing up to him later.

    Reply
  6. I know this is random and non-Pokemon related but there’s this SpongeBob song where it sounds like he’s saying he’s ready to twerk…

    Reply
  7. Just hit 3000 resets for Poipole! I really hope i get it under the odds and soon because I really wanna play through the rest of this game with a shiny new team member!

    Reply
      • Yeah, but it’s okay! If I get to the 5000 mark I think I might just get the charm and come back to try again, but for now I’m gonna try and get it without

        Reply
          • It’s honestly not awful. It’s still under the odds, and resets are pretty quick (roughly 20-30 seconds a piece). I usually just keep myself busy watching shows while resetting, and have gotten in on average 1000 resets a day for the past three days! And I really want this shiny, so I can be a little patient to get it!

  8. If floatzel had an ability that started rain on it’s entrance… Wouldn’t it be Ubers… Strong.. fast.. just low def.. like UBs

    Reply
  9. I really do not like Aether Paradise’s design. It’s so bland and boring. There’s no exploration to it…no sense of awe..It’s not a paradise, which would be fine if that was the point, but it’s not. The AF isn’t evil, Lusamine is.

    Reply
  10. R.I.P, I accidentally killed a shiny Abomasnow (really it killed itself due to wood hammer) but i made it up for myself by catching a shiny crustle!

    Reply
    • Well that sucks. I don’t think I’ve ever ran away from a shiny or killed one, but I can imagine it hurts pretty bad. Still playing through the game, but looking forward to jumping into the Ultra Wormhole and catching some brand new shinies to ad to the collection.

      Reply
  11. I’m beginning to think that Nintendo is planning a Nintendo Direct in “direct” response to Sony’s PSX show which will have some interesting announcements (including Media Molecule’s Dreams, a huge deal to me). So maybe December 5-7 or something, just a few days before? It would be an interesting way to detract attention from Sony, now that the Switch has made Nintendo more aggressive. I also say this because I’d rather not wait until January 😛

    Reply
    • Don’t count on it, it will be January. PSX wasn’t even going to be livestreamed originally, so I guess they will not show anything groundbreaking. The Game awards will likely feature smaller Nintendo announcements like the Ballad of the Champions DLC.

      Reply

Leave a Comment