Through the Years: Pikachu & the Macy’s Thanksgiving Day Parade

Today marks Pikachu’s 17th consecutive appearance in the annual Macy’s Thanksgiving Day Parade! And although seventeen isn’t an especially exciting or important number, I thought we could take a look back at the parade and Pikachu’s multiple appearances! also because #newsdrought

The Parade: A Brief History

The roarin’ twenties were a rather glamorous time in America’s history: flappers were a plenty, speakeasies were open for business, and Macy’s was beginning to become the house hold name it is today with all time high profits. It was 1924 when Macy’s president Herbert Straus realized how big the department store had become, and how it deserved an even larger event to celebrate it. You see, at this point, Macy’s had officially taken over an entire New York City block becoming the biggest store in the world, so Straus’ promise of a “holiday event like nothing the city had seen before” didn’t seem that Farfetch’d. Planned and executed only two weeks before the holiday, the first ever Macy’s Thanksgiving Day Parade was born! Over the years the parade has evolved and undergone several changes: TV gained interest, broadcasting the annual celebration to millions every year, and massive character balloons slowly became the focus. Watch it or not, you can’t deny the parade has become an American institution and tradition; and reaching close to it’s 100th anniversary, it doesn’t look like it’ll be stopping anytime soon. Fast forward to 2001, and we see Pikachu’s first appearance in the parade…

Flying Pikachu, 2001-2005

Fresh off the “Pokémania” craze of thd late 90’s and early 2000’s, Pikachu made it’s debut at Macy’s 75th Annual Thanksgiving Day Parade! Preceded by a Pokémon themed Volkswagen Beetle, the balloon’s design had the TV audience more in mind with it’s belly down and friendly face shooting straight to the city’s horizon. In the balloon’s first year, due to Pokémon’s crazy popularity, Pikachu had the honor of having a walk-around style mascot costume appearance on the 75th Parade SuperStars float – one usually reserved to showcase characters and properties from retired balloons of parade’s past. The Pokémon themed VW Bug was moved to follow the Flying Pikachu balloon from 2002-2004 until it’s sudden disappearance in 2005 to make room for…

Pikachu & the Pokéball, 2006-2013

Come 2006 a new design of the Pikachu balloon was unveiled! This new balloon featured a more spectator-friendly design (with it facing slightly downwards in a more bipedal position) with light-up cheeks, and an additional Pokéball balloon. Although the Pokéball almost always came before Pikachu, this era had the most “variations” among the three: To celebrate 10 consecutive years in the parade and the upcoming release of Pokémon Black & White in 2010, floats carrying larger-than-life size statues of game mascots Zekrom and Reshiram guided the main balloons along the parade route. And although it’s more of a mistake, Pikachu’s ears weren’t inflated properly in 2012, causing it’s ears to be deflated for most of the parade.

Holiday Pikachu, 2014-Present

Inspired by the facelift Generation VI gave to the main series games, the balloon got another re-design in 2014 bringing Pikachu to its current iteration. This new balloon features a much more cartoon-y style, and is explicitly holiday with its scarf and little Pikachu snowman in hand. With 17 consecutive parades under its belt Pikachu rounds out the the top 5 most appearances by a single balloon character in the last 40 years of the parade – only behind much older brand and character juggernauts like Ronald McDonald (McDonalds), Snoopy (Peanuts), Big Bird (Sesame Street), and Spider-Man (Marvel).

As time has gone on I’m admittedly less and less interested in the parade; What started as me watching godzilla-size versions of all my favorite characters fly by on TV as my parents prepared a turkey turned into the parade passively being on in the background as I checked social media on my phone. Nowadays I tend to just specifically look up the Pikachu balloon up every year to keep my nostalgia in check. Either way, I see our favorite yellow mascot being a parade regular for the past two decades (and the changes it’s undergone) as a testament of Pokémon’s permanent stamp on the past, it’s current influence, and it’s continued evolution as a brand that will forever withstand the test of time.

Anybody else have memories of watching the parade? Which iteration of the balloon is your favorite?

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710 thoughts on “Through the Years: Pikachu & the Macy’s Thanksgiving Day Parade”

  1. So I know I was hating on the animal crossing amiibos, but I went to ToysRus today and they had a buy one get 3 free deal on the animal crossing ones. That’s just too insane of a deal to pass up…so I bought four of them for $6 total lol. I thought they might do something helpful whenever the Switch version comes out.

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  2. Whelp I’ve discovered my teams fatal weakness. Basically a fighting type that has access to a dark type move. I was able to beat it, but my team got rocked by a guy with a Hariyama Knock off. I suppose my team had to have at least one major weakness, but I didn’t expect a normal npc to give me that much trouble haha

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  3. Incineroar’s dex entry in Ultra Sun is quite interesting in regards to Ash’ Litten:

    ”Although it’s rough mannered and egotistical, it finds beating down unworthy opponents boring. It gets motivated for stronger opponents.”

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  4. Welp. I find the second one to be the best, the first is kinda creepy and the third is just blergh. But I like the snowman on the third tho

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  5. I find it really stupid how shiny Hippowdon ain’t the female version and female Hippowdon ain’t the shiny, I find it really weird and think that having the shiny being black would help make it more obvious.

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  6. OMG are you kidding me, a 4th/5th shiny Barbaracle?! Lol I can use these to my advantage and get a dusk lycanroc or a shiny Blacephalon.

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  7. Gen 8 changes to the battle system I would like to see

    – Remove Critical Hits. It is totally random. Super effective moves do the same thing but it’s actually player controlled and fair. Think of how many people have accidentally liked a Pokémon they were trying to catch because of a critical hit.

    – IVS the fact that some Pokémon can just be completely worse because of invisible stars you can’t change is ridiculous. They should either be removed or made extremely easy to see and change

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    • Other changes I’d like to see:
      – Removal of accuracy-affecting moves.
      – Electric Pokemon being immune to all Electric moves.
      – No more ability to call SOS.

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    • – Critical hits have been a staple in JRPGs for years because they add a lot of tension and unprecadibility in Battles, but having their effects reduced would be nice cuz crits in Pkm are some of the most devastating i’ve seen in videogames.

      – Eh, you can just make them easier to see and change, but only to a later point would be ideal imo

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    • l disagree with crits because from a competitive stand point it encourages stall as well as making it harder to beat.
      Also gen 7 nerfed the crit damage to I believe 1.5 as oppose to 2 so it’s not as devastating.
      It also adds to the unpredictability of the battle :]
      IV’s should be simplified and all mons wild or not should have higher chance to have 31 IVS.

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        • I know what you mean sometimes they can be so annoying and game changing but that’s part of pokemon. It would make the game less predictable and flat imo
          Plus crits have been nerfed this gen not as big as an issue

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    • I want a Mystic type character that can change your Pokemons’ Hidden Power and a Shady character that decreases IVs, if for instance you want 0 Attack but couldn’t catch that on a Legend.

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    • IVs need to stay. They allow for interesting things like tweaking Stakatakas defence IVs to ensure you get an attack boost.

      Or tweaking speed on weather setters to win weather wars.

      And 0ivs in speed on TR and gyro ball users.

      I’m sure there are other examples where IVs are good…

      Crits can go but I fear it will make stall worse to deal with…

      Reply

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