The Pokémon Company International has announced a $25 million pledge over the next five years to support “organizations dedicated to improving the lives of children and supporting social equity.” The initiative aims to promote the brand’s themes of adventure, friendship and perseverance.
“The Pokémon Company International is grateful for the opportunity to give back to the communities in which it operates and where Pokémon has been so warmly received since it was first introduced,” said Kenji Okubo, president of The Pokémon Company International. “Pokémon is a brand that immediately sparks joy and has captured the imaginations of kids around the world for 25 years. With its universal themes of adventure, friendship, and perseverance, it has also been welcomed into the lives of an incredibly diverse fanbase in countries around the world. We are dedicated to leveraging that unique ability and the support we’ve received from our broad community of Trainers to be a positive force in the lives of children and create a more equitable, inclusive world in which all can flourish.”
The company is looking to support groups that work at global, regional and local scales according to their press release. It’s heartening to see that the corporation behind the franchise is investing money back into making life better for children across the world.