It’s a big year for Pokémon, the franchise is celebrating its 30th anniversary and they’re kicking things off with a new commercial featuring Lady Gaga, Trevor Noah, Jisoo, Charles Leclerc, Lamine Yamal, Maitreyi Ramakrishnan, and Young Miko!
The commercial promotes the ‘What’s Your Favorite?’ campaign which encourages fans to share their favorite Pokémon.
The new 30th anniversary mini-site includes instructions for how to create a snapshot in Pokémon GO that can be shared on social media using the #Pokemon30 hashtag.
A Special Research can be obtained after using the “What’s Your Favorite?” function which rewards an encounter with Gengar and 100 PokéCoins.
Day Out and Night Out activities teased
New events have also been announced, with Day Out and Night Out activities announced via press release, “As part of the “What’s Your Favorite?” campaign, Trainers will be able to enjoy various fan-focused experiences that encourage the larger community to come together in real life.
Throughout the year, The Pokémon Company International will host various events, including ‘Day Out’ and ‘Night Out’ experiences specially designed to give fans of all ages the ability to connect with fellow Trainers in interactive and immersive ways. Day Out events will feature family-friendly activities and programming, and Night Out events will have fun surprises in store for longtime fans who grew up with Pokémon.”
More details about what these entail will be announced in the future.
So what’s your favorite Pokémon? What did you think of this ad? Lady Gaga’s inclusion is blowing my mind (in a good way). Leave your thoughts in the comments!
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