This year marks the Pokémon franchise’s 25th anniversary and it looks like there will be plenty of fun for fans throughout the next twelve months! To start things off, a special YouTube video has been posted and a Katy Perry collaboration has been announced.
You can keep up with the celebration with the 25th anniversary mini-site that has been opened. There’s not a lot currently there, but it will be updated as the year progresses.
First partner TCG promotion
Special oversize TCG cards featuring each region’s starting Pokémon will be released this year, along with a commemorative binder.
Katy Perry collaboration
The popstar Katy Perry is headlining a year of Pokémon music in collaboration with Universal Music Group.
“In Katy Perry, we see a kindred spirit to Pokémon, whose world is bright, fun and uplifting. Katy is a wonderful ambassador to help us celebrate 25 years of Pokémon, and we can’t wait for music fans everywhere to experience the exciting collaborations we have planned.”
Colin Palmer, vice president of marketing at The Pokémon Company International
Other anniversary surprises
This year fans can look forward to Pokémon tie-ins with many brands, including Build-A-Bear Workshop®, General Mills, Levi’s and McDonald’s. Hey, didn’t someone predict that? Exactly what that entails remains to be seen, but it’s sure to be fun
Let us know what you think about all these revelations in comments or on Discord!